There are a ton of immigration firms out there which makes it really competitive for success. People who are looking for immigration or citizenship solutions tend to contact several consultants or lawyers in order to find the right people to help. How can you give yourself a competitive advantage to attract and retain new clients?
Here are 2 elements that will help you set apart from other immigration firms.
1. Be involved in the client’s journey early on.
Do you know when your client’s journey begin? It does not start when they have selected a firm to help. In fact, it starts before they even before contact you or any of your competitors.
The journey begins with a pain point or a challenge that they are experiencing. They start talking to their family members and friends about it. They will also take the time to do research online to better understand their situation and assess possible solutions.
How can you be involved in the early stages of their journey?
Knowing that your clientele goes online to do their research, it would be to your advantage that they end up reading your content.
This is the main reason why many companies, including several immigration firms, have a blog. They write articles for potential clients to find them on Google. Generally speaking and done strategically, the more you blog, the more traffic you will get on your website.
According to HubSpot, companies that publish 16+ blog posts per month get nearly 3.5x more organic traffic than those that publish 0-4 monthly (Source: HubSpot)
2. Equip Yourself with tools to provide you activity insights about their leads.
Immigration and citizenship firms have to deal with a long sales cycle. You are helping people with high-stress life decisions that will impact their lives and for potentially many generations to come.
Having tools to provide you activity insights on your leads will allow you to assess how you should interact with them.
Wouldn’t you like to know if they have opened your email? What web pages they’ve been on your website? How often they go back to a specific page that you recommended them to visit?
When you don’t have these insights, it’s difficult to know when to follow-up and the approach. But by having these insights, you can properly time when to reach out and what to highlight. In order to obtain lead data insight, you need a marketing platform that provides email and website tracking such as HubSpot.
You are in a highly competitive market, but to be involved early on in their journey and having insights about their online activities will allow you to be different from many consultants and lawyers that are going after the same customers.