5 Reasons for HubSpot to Grow Your Immigration and Citizenship Firm

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Melissa Godmer on 19 Nov 2019


Do you currently use multiples software for your marketing, sales, and services department? Do you wish to have marketing tools and a CRM in one centralized location? Many of our clients, like you, that specializes in Immigration and Citizenship see value in a sales and marketing software, such as HubSpot, but they are simply not quite sure how to make it work to grow and optimize their business. Moreover, before using HubSpot, they were spending too much time managing their data, looking through their emails and spreadsheets for information in regards to their clients instead of focusing on the day-to-day business.

HubSpot is an all-in-one sales and marketing software to grow your business. By using HubSpot, you can run marketing and sales activities all under one roof. You can create blog articles, marketing emails and web pages where each of these activities record how recipients are interacting with your created content. Everyone can see how many calls have been attempted, which web page they went on, what links they've clicked for every email, etc. With HubSpot, you can say goodbye to spreadsheets and email search history. 

Why is it important to have a tool such as HubSpot? In today's world, buyers are  empowered and have more information in regards to the different immigration and citizenship programs that exist. They are aware of the different companies that offer similar services to you because they have access to a vast amount of information online. By publishing helpful and relevant information that is tracked and recorded, your marketing, sales and services department will be able to make better decisions and advance more intelligently.

We believe that the moment that you will use HubSpot you will not only have access to a power CRM, but you will also be able to cater to the needs of your ideal customers and differentiate yourself from other firms. Those who use HubSpot follow the inbound methodology which allows them to create an educational experience with prospects in order to attract, engage and delight them throughout the buyer’s journey, by publishing useful and relevant content that potential customers are searching for.

Here are, 5 reasons why you should absolutely use HubSpot for Your Immigration and Citizenship Firm:

1. It is a complete platform (all-in-one)

Your sales, marketing and services department are empowered by the same tool and will help you better align your objectives within your firm. HubSpot provides an all-in-one tool to optimize and create your content that will drive traffic to your website, nurture leads, monitor contacts as they evolve in their buyer’s journey and oversee how are your marketing, sales, and services department are progressing. 

2. Better customer service:

By using HubSpot you will be able to provide a better customer experience because you will learn a lot about your prospects. HubSpot allows you to see every email, e-book or blog post that a prospect or a client opened and/or read. Therefore, you will then be able to personalize your interactions with each of your prospects and be able to provide more value from the very beginning of your interactions with them.

3. HubSpot Monitors The Entire Buyer's Journey

We understand that clients that decide to choose an immigration path will have a longer buying lifecycle than a lot of products out there because it is often a life decision for them, and will require compromises and financial resources. Thus, they will need to have all their questions answered, and all the information that they are looking for before being able to make a decision of a lifetime for them and their family.

Therefore, HubSpot will allow you to monitor and nurture your relationships with your prospects and empowered them with relevant and helpful information that they are looking for. After nurturing that relationship with them, you will then be able to assess when it is time for them to be approached by your sales team.

4. Higher productivity for your sales team:

The moment you receive a new lead online, HubSpot will automatically register them as a contact in the CRM. Moreover, the CRM will assist your sales team by automating their tasks, activity logging, and reporting. This will help your sales team to be more efficient as they will now spend less time on administrative work and more time on the phone with prospects and closing deals.

Our clients who now use HubSpot and leverage the sales tools could not imagine running their business without it. Their only regret is not starting sooner. In addition, HubSpot will allow you to know how your team is performing as it provides information such as reports on conversion rates, average deal size, and many more.

5. Marketing Automation Is Thorough

HubSpot allows you to automate your marketing, and one tool that we have seen working with clients is the workflow automation of emails. For example, when a prospect completed a specific action such as visiting a page on your website or downloaded an e-book, they will receive an email that guides him with further information in relation to the content they were originally searching for.

As I was mentioning before, it is essential to nurture your relationships with prospects that are visiting your website because most people won’t be ready to purchase your services immediately. Lead nurturing is a way to engage with a defined group of individuals by providing them relevant information at each stage of the buyer’s journey. Through automation, you want to guide your prospects until they become clients.

In today’s world, there is so much competition in the Immigration and citizenship field, and I believe that using HubSpot as a CRM will help firms like you being more efficient, organized, and human.


Understanding Inbound Marketing


Topics: Inbound Marketing

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