Blog Articles

Help Building Better Immigration and Citizenship Firms

29 Sep 2020

Where Immigration Firms Should Invest Their Marketing Dollars?

The opportunities in regards to marketing for immigration firms have become quite extensive. This makes it difficult to decide where exactly should money be invested in marketing. Based on how immigra...
17 Jul 2020

Why Most Immigration Firms are Wrong About the Purpose of Their Website

Pretty much every immigration firm has a website. Some have spent thousands of dollars while others spend as little as possible to the point of making one themselves.  Certainly you want your website ...
15 Nov 2018

What Makes a Great Website for Your Visitors to Stay and Come Back for More

The most beautifully designed website in the world is just window dressing if it doesn't help move visitors further along in the sales cycle. And in order to help them move forward into sales, you nee...
11 Sep 2018

5 Major Components of a Marketing Strategy Plan

It’s easy to get caught up in the planning of a whole assortment of marketing activities for your firm, such as writing up your next blog article, staying active on social media, scheduling new conten...
29 May 2018

What are SMART Marketing Goals and how to create them

Does it feel like you’re putting a lot of work into running various Inbound marketing campaigns for your financial service firm but aren’t getting the results you want? Your content has useful informa...
24 May 2018

4 Components to Creating Competitive Positioning Statements

Having several positioning statements for your business could be a game changer in the way that they sell. They are great to open a conversation about how you can help your prospects and leads.
17 May 2018

The Power of Storytelling Marketing

A marketing campaign. What is the first thought that comes to mind when you hear these words? Likely, numerous images of creating ads, blasting out emails, SEO optimization, etc. flow into your though...
15 May 2018

5 Core Elements of Building Your Client Profile or Buyer Persona

We mentioned in our previous blog article about Inbound Marketing Strategy where one of the elements is to understand who you are trying to attract for your business as a client. You can identify that...
08 May 2018

Understanding the Consumer's / Buyer's Journey Within the Context of Inbound Marketing

The sales power has shifted dramatically from seller to buyer due to the power of search engines. According to HubSpot, 77% of B2B buyers do not talk with a sales rep until they have done their own re...
03 May 2018

Marketing Tactics vs Strategy - Which One First?

When I have discussions about marketing with a firm, they typically have a very good understanding of what tactics are and how they plan to execute them. I usually start off the conversation by asking...