Blog Articles

Help Building Better Businesses

15 May 2018

5 Core Elements of Building Your Client Profile or Buyer Persona

We mentioned in our previous blog article about Inbound Marketing Strategy where one of the elements is to understand who you are trying to attract for your business as a client. You can identify that...
08 May 2018

Understanding the Consumer's / Buyer's Journey Within the Context of Inbound Marketing

The sales power has shifted dramatically from seller to buyer due to the power of search engines. According to HubSpot, 77% of B2B buyers do not talk with a sales rep until they have done their own re...
03 May 2018

Marketing Tactics vs Strategy - Which One First?

When I have discussions about marketing with a firm, they typically have a very good understanding of what tactics are and how they plan to execute them. I usually start off the conversation by asking...
02 May 2018

The Inbound Methodology - Stage 3: Closing Leads as Customers

Our previous blog article on the CONVERT stage of the Inbound Methodology talked about how inbound leads are not solely generated by prospects who fill out the “Contact Us” form. Not everyone is ready...
26 Apr 2018

The Inbound Methodology - Stage 1: Attracting Visitors to Your Website

Inbound Marketing focuses on attracting the right customers with the right content at the right time. In this blog article, we will focus on the first component of the Inbound Methodology or Inbound M...
24 Apr 2018

Understanding the Client Journey - An Inbound Marketing Approach

The truth is, people have changed how they shop. Not long ago, when they needed advice with specific solutions, they contact the business and speak with a salesperson in order to obtain all the inform...
19 Apr 2018

The Power of Buyer Persona Profiles to succeed with Inbound Marketing

Developing a buyer persona profiles for your firm is critical for running your Inbound Marketing activities or any sales and marketing initiatives. Not only will a buyer persona help you focus on who ...